Last edited: 18.07.2014
An advertisement shall comply with Specifications and with the following format regulations:
- 2.1. Text of an advertisement shall comply with:
- 2.1.1. Russian language norms (or norms of the language in which the advertisement is published).
- 2.1.2. norms of punctuation and use of additional symbols. Spaces shall be entered between words and after punctuation marks. (Acceptable: «Petya + Masha = Love!», «Pandas, wolves, foxes. All stuffed toys!» Unacceptable: «==++Sale!!!!!!++==», «Pandas,wolves,foxes.All_stuffed_toys!»).
- 2.1.3. norms of capital letter use. Spelling of a word in capital letters is allowed only for common abbreviations or registered trademarks. A scaned copy of certificate of trademark registration shall be sent to Support. (Acceptable: CNC, UFNS. Unacceptable: «SALE», «Washing Machines Sale», «DiScOuNt»).
- 2.2. Image in an advertisement:
- 2.2.1. shall be of high quality. If text is used in the image, it is important to pay attention to legibility of it, the text shall occupy no more than 50% of the total image area.
- 2.2.2. shall have a contrast background (i.e. do not use light shades (including white color) for background) and be part of application graphics (applicable for special formats of application advertisement).
- 2.2.3. shall not contain improper, frightening or esthetically unacceptable images (including images of nude or provocatively dressed people, diseases, injuries, catastrophes etc.), as well as images of alcoholic (including beer) or tobacco products, or process of consumption of such products. This rule applies also to video advertisement clips, exceptions are possible for movie trailers, provided the targeting is relevant.
- 2.2.4. shall not contain logos or other symbols of the competitors.
- 2.3. Text and image of the advertisement shall correspond to the content of the page where the advertisement link leads.
- 2.4. Advertisement placement is allowed, if selected advertisement category corresponds to the subject of the advertised object.
- 2.5. It is prohibited to use abusive and obscene words, as well as to mention tragic events (e.g.: murder, death, terrorist attack, funeral). This rule also applies to video advertisement clips, exceptions are possible for movie trailers, provided that there is corresponding targeting.
- 2.6. Text and image of the advertisement shall not contain personal contact details (telephone numbers, ICQ numbers, contact data for Skype, Jabber and other messaging services).
- 2.7. It is prohibited to copy elements of interface which misguide users about a possibility of various actions (e.g., pressing the button, check marking).
- 2.8. Inappropriate comparison with goods and services provided by other companies is not allowed.
- 2.9. The advertisement shall not contain express reference to age and/ or name of the user (e.g., «are you 25 y.o.?», «Anna, only for you!»).
It is prohibited to advertise in the VK resource:
- 3.1. Sites which perform personal data and/ or contact details collection (including telephone numbers, e-mail addresses) without explaining purpose and/ or obtaining consent to personal data processing.
- 3.2. Activities prohibited by VK administration, including account hacking, promotion of communities and applications, as well as artificial increase of «Like» counters using any programs, automated sсripts, functions of own account, or in the name of other users; spamming.
- 3.3. Goods and services for adults: pornographic files, adult goods, escort services, resources intended to search partners with intimate service providing, as well as intimate trainings and seduction trainings (including pick-up).
- 3.4. «Digital drugs» and smoking mixtures, smelling salts, poppers, exhilarant gases and any psychotropic substances.
- 3.5. Any alcoholic  (including beer) and tobacco products , smoking accessories (including electronic cigarettes) , as well as applications and VK communities which advertise such products.
- 3.6. Medical services of induced abortion.
- 3.7. Anabolic steroids, other preparations, special food products for application having an impact on muscle growth, effect of which is similar to effect of steroids.
- 3.8. Military products and weapons (combat manual small and cold steel arms, duty weapons, civilian weapons, including personal defense weapons, sporting weapons with muzzle energy over 3 J, hunting and signal weapons). If justification documents are available, an advertisement of goods constructively similar to weapons but not being weapons is allowed (documents can be sent to Support).
- 3.9. Games based on risk and betting, including gambling games, as well as goods and services, contents of which is connected with these.
- 3.10. Sites, communities and applications which induce illegal actions and actions calling to violence and cruelty.
- 3.11. Sites which contain advertisement not corresponding to items 1, 3.1.–3.10. of these Terms.
- 3.12. Any advertising of a political nature (for example, political publications, advertising of websites of deputies, politicians, officials, demonstrations, processions, picketing, opinions on political events, etc.) is not allowed. An exception can be pre-election campaigning on the territory of the Russian Federation, subject to all requiremets.
For advertisement of some types of goods (services, works), among others requirement of the applicable law, the following restrictions are imposed:
- 4.1. For advertisement of pharmaceutical products, medical purpose goods and medical services, including treatment methods; dating services; advertisement of promotional events, including lotteries, targeting of 18+ is obligatory.
- 4.2. Advertisement of pharmaceutical products, medical equipment, medical goods (except for some birth control methods) and medical services, including treatment methods, an obligatory application of disclaimer «Some contraindications» is required. To apply the disclaimer, it is necessary to send documents and link to the advertisement to Support.
- 4.3. Advertisement of baby food requires an obligatory disclaimer «Consult a specialist before using». To apply the disclaimer, it is necessary to send documents and link to the advertisement to Support.
- 4.4. Advertisement of dietary supplement requires application of a disclaimer «Dietary supplement. Not a pharmaceutical». To apply the disclaimer, it is necessary to send documents and link to the advertisement to Support.
- 4.5. Advertisement of results of intellectual activity is permitted only provided that relevant documents are available, which certify rights of use the results of intellectual activity. Documents and link to the advertisement can be sent to Support.
- 4.6. Use of pictures of individual persons in the advertisement is allowed only provided that documents are available confirming consent of this person. Documents and link to the advertisement can be sent to Support.
- 4.7. The VK Administration may request relevant documents for any goods and services . Documents and link to the advertisement can be sent to Support.
- 4.8. Dating services may be advertised upon observance of requirements to advertisement and advertising object. Herewith the VK Administration reserves the right to deny dating service advertisement placement, if it does not correspond to esthetic views and convictions of the company.
- 4.9. Advertisement of astrologists' services is allowed only if a relevant link to the page with an offer of exclusively astrological services is available, not containing a link to services, advertisement of which conflicts with these Terms, particularly items 3.1., 9.  etc.
Change of a page contents, to which an advertisement leads, by contents conflicting with the Terms (including using redirection or by any other means) after passing moderation is prohibited. In case of violation of prohibition specified in this item, the VK Administration reserves the right of an unconditional blocking of the advertising account for the period up to 3 (three) months and levy a penalty in an amount up to 100 000 (one hundred thousand) rubles depending on type and severity of violation by direct debiting of money deposited by advertiser in the advertising account.
By placing an advertisement, you accept unconditionally The Terms of Advertisement Services Contract
The VK Administration has the right to reject placement of an advertisement which contains a link with automatic redirection of users from one site to another.
The VK Administration has the right to reject placement of advertisement of competing services and sites; services and sites with similar or identical activity area.
Advertisement placement can be rejected in case the advertisement does not comply with the general advertisement policy, views and convictions of the Administration. 
These Terms also apply to advertisements placed by mobile advertising services (to mobile version of the site, as well as official VK application for mobile devices).
The VK Administration has the right to modify and/ or amend these Terms in its sole discretion without any special notification. These Terms are an open and publicly available document. The Terms in the recent wording are located in the Internet at: https://vkkcom.ru/ads?act=office_help&terms.
– drinking ethyl alcohol, alcoholic drinks (including vodka), wine (including natural wine); beer and other inebriating beverages.
– tobacco, raw materials for tobacco products, tobacco products in general, as well as various types of tobacco products, both smoking – cigarettes, cigars, cigarillos, smokables, tobacco for hookah, smoking tobacco, incl. fine-cut, rustic tobacco – makhorka, pipe tobacco, beedi, kretek, and non-smoking – sucking tobacco (snus), chewing tobacco, sniffing tobacco, naswar; other tobacco products, various ingredients of tobacco products.
– smoking accessories, incl. electronic cigarettes, pipes, hookah, lighters and other similar goods; non-tobacco materials which add properties, features and shape specified by manufacturer to a tobacco product – tissue, cigarette paper, tipping and cigarette-tube paper, filter wrapping paper, filtration medium, adhesives, ink, wrapping material for sucking tobacco (snus) portion.
– among other: licenses; conformity certificates and registration certificates; documents certifying specialist's qualification; certificate of registration of a legal entity/ individual entrepreneur, organization statute, copy of record from Official Single Register of Legal Entities; documents certifying intellectual property right; documents certifying legality of use of persons' pictures; documents certifying permit for organization and carrying out of lotteries.
– among other: in case of advertisement of non-inspected, suspicious goods, works or services, incl. services of paranormalists, healers (without proper diploma), clairvoyants, fortune tellers, «practitioners of both «black» and «white» magic, so-called «financial pyramids» and mutual aid funds; advertisement containing links to suspicious sites, non-confirmed guaranties, promises, incl. promises of «quick money», «weight loss without effort»; advertisement having impact on or representing a risk of impact on psychological or mental condition of users, or drawing users' interest to an advertising object with similar properties; advertisement, which, in Administration's opinion, potentially can infringe rights, inflict harm or endanger the security of the users or third parties.