1. The Basics of Targeted Advertising
1.1. Where do I start?
1.2. How does impression advertising work?
1.3. How are pay-per-click ads sorted?
1.4. Video Advertising
1.5. How does geotargeting work?
2. Your Personal Account
2.1. Adding Funds to Your Budget
2.2. Advertising Campaigns
2.3. Setting Budget Limits
2.4. Graphs and Statistics
2.5. Ad Pre-moderation
allow you to control your advertising budget expenditure. Limits can be of two types — daily and overall.
An overall limit can be set for ads
. If the amount spent by the ad is reaches the overall limit, all displays are terminated. To resume displays, it is necessary to increase or remove the limit and relaunch the ad. Overall limits for campaigns work the same way.
You can set daily limits
. When the funds spent on the current day by ads in a campaign reach the daily limit, displays of all ads in that campaign are suspended. Displays will automatically resume at the start of the next day.
If you want to remove your limit, open the edit page (by clicking on the number in the corresponding column) and select "Remove Limit". If the ad was suspended because it reached the limit that you have removed, then it will not
be launched automatically. Launch the ad or campaign manually.
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